Our Story

A note from Madison · Founder of NBTB
Nothing But the Blood.
I’m Madison, the founder of NBTB. This brand exists because Jesus saved me from my sin when I was at my lowest.
NBTB stands for Nothing But the Blood. Only the blood Jesus Christ shed for us can cleanse us from our sin and save us. Salvation is a free gift of His grace, and that is the hope I want to share through this brand.
The cross at the center of our logo is a reminder of who we follow. Whether a design says “Jesus Is Lord,” “Salvation,” or “In the World, Not of It,” my hope is that it encourages you in your faith and opens the door to a conversation about Jesus.
I care about creating clothing you’ll want to wear in ordinary moments, with a message you’ll carry beyond them. Thank you for being part of the beginning of NBTB.
— Madison
Founder, NBTB Apparel