Our Story

Madison with a companion in front of mountains and a rainbow

A note from Madison · Founder of NBTB

Nothing But the Blood.

I’m Madison, the founder of NBTB. This brand exists because Jesus saved me from my sin when I was at my lowest.

NBTB stands for Nothing But the Blood. Only the blood Jesus Christ shed for us can cleanse us from our sin and save us. Salvation is a free gift of His grace, and that is the hope I want to share through this brand.

The cross at the center of our logo is a reminder of who we follow. Whether a design says “Jesus Is Lord,” “Salvation,” or “In the World, Not of It,” my hope is that it encourages you in your faith and opens the door to a conversation about Jesus.

I care about creating clothing you’ll want to wear in ordinary moments, with a message you’ll carry beyond them. Thank you for being part of the beginning of NBTB.

— Madison
Founder, NBTB Apparel

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